I own about 50 NATO straps from 10+ different manufacturers. And I honestly have to say this one is my favourite. NATO straps can feel/look cheap even though they are not. I can't really explain why that is. But the way this one is constructed is something else, the colors, hardware and shine (or should I say luster) is just spot on, it looks good and expensive. It even works on my Rolex Submariner, this is the only NATO that I have that works on it.